Thank you for visiting aue.ae, the official website of the American University in the Emirates (AUE). Protecting your privacy is a top priority for us. This privacy policy has been crafted to help you understand how we collect, use, and safeguard your information when you visit our website. Please take a moment to familiarize yourself with the contents of this policy.

Scope & Application

This privacy policy applies to all information collected through our website, aue.ae, as well as through any mobile applications, online or mobile-enabled technology, and digital tools that display or link to this policy (collectively referred to as our “Online Platforms”). It also extends to information shared with us by approved partners and other third-party sources.

Please be aware that this privacy policy does not cover information collected offline or through websites and online services that do not reference or link to this policy. Furthermore, it does not extend to information falling under the category of “Protected Health Information” as defined by Dubai’s Health Data Protection Law.

We collect information directly from you, such as when you create an account, sign up for newsletters, contact us, complete surveys, or communicate with us. This information is used for account setup (if applicable), providing the information you’ve requested, improving our Online Platforms, responding to your inquiries, facilitating job or student applications, and fulfilling other purposes you’ve consented to.

We may also automatically collect additional information about your visit to our Online Platforms, such as the pages you visit, your IP address (for geographic location purposes), and other behaviors to enhance your experience and provide interest-based content. This information may be collected using technologies like cookies, web beacons, and similar tools. Additionally, we may collect information from your social media interactions if you choose to connect with us through those platforms.

Information Collected by Third-Party Tools

We use third-party products or services (e.g., Google Analytics) to better understand the usage of our Online Platforms. These tools may collect data about your visits, page views, and referral sources. Each third-party tool has its own privacy policies and terms of use.

Your Control Over Information

You have control over the information collected through cookies and similar technologies. You can manage these technologies through your web browser settings or by visiting the Digital Advertising Alliance’s opt-out page for third-party advertiser cookies. However, disabling cookies may affect the functionality of our Online Platforms.

Sharing of Information

We may share information as described in this policy or at the time of collection, but we will not sell, rent, or swap your information without your permission. Information may be shared with affiliates, and service providers, as required by law, or with business partners who may offer opportunities, products, services, or promotions.

Security

The security of your information is important to us, and we implement safeguards to protect it. However, please be aware that no online data transmission is completely secure. We also encourage you to take steps to keep your information secure, such as using strong passwords and logging out of your accounts.

Third-Party Links

Our Online Platforms may contain links to third-party websites with their own privacy policies. We have no responsibility for the content and activities of these websites.

COPPA (Children’s Online Privacy Protection Act)

We do not knowingly collect or use personally identifiable information from children under the age of 13 on our Online Platforms.

UAE Privacy Rights

UAE residents have the right to request information regarding our disclosure of their personal information to third parties for direct marketing purposes. Please contact us if you wish to make such a request.

Visiting AUE Online Platforms from Outside the United Arab Emirates

Our Online Platforms are primarily intended for UAE. users. If you visit from outside the UAE, your information may be transferred, stored, and processed in the UAE subject to UAE privacy laws.

Acceptance of These Terms

By using our Online Platforms, you agree to the terms of this privacy policy. We may update this policy periodically, and your continued use signifies your acceptance of changes.

Updates

This policy was last updated on October 7th, 2023.

Contact Us

If you have questions or comments about this policy or our data practices, please contact us at + 971 4 4499 000. Your privacy is important to us, and we are committed to addressing any concerns promptly. 

 

Last updated: October 7th, 2023