COBA

College of Business
Administration

Prof. Asma Salman

Our faculty is recognized as leading practitioners, researchers, and teachers in the region. Our graduates excel in every sector and in every corner of the United Arab Emirates and the region. Focused on providing a distinct business education to undergraduate and graduate students, COBA at AUE is dedicated to educating future leaders through collaborative and innovative classroom experiences.

The College of Business Administration is committed to providing quality education to its students and to prepare them to become business professionals through academic programs and applied learning approaches. We seek to inculcate life-long learning aspirations in students, so that they keep advancing themselves to meet the changing needs of the market. The College’s portfolio of programs aspires to equip students for employment and to inspire them to the highest standards of professionalism and integrity. Such programs promote critical thinking, creativity and advanced practices, analytical skills, teamwork, quantitative and qualitative skills amidst many other soft and hard skills. Such interdisciplinary approach targets to apply fundamental, theoretical, and practice-led enquiries into contemporary business and management solutions across a breadth of specialization such as: business and management, human resources, finance and accounting, healthcare management, e-commerce and marketing, logistics and supply chain management, and sport management; to name a few.

Our strategic ambition is to create perpetually an impetus for new ideas and opportunities to advance the many fields of business and to improve our students’ academic experience. Offering degree programs that prepare graduates to contribute to their profession from the beginning of their studies is vital. COBA AUE graduates are equipped with both a solid business foundation and specialized industry expertise that they aim to continuously enrich. Tailoring the learning experience to meet both market demands and student expectations is a priority for our faculty and staff.

We look forward to welcoming you to the College and within the AUE community. College of Business Administration ChatGPT Welcome to the College of Business Administration (COBA) at the American University of the Emirates (AUE), located in Dubai.

Our faculty is renowned as leading practitioners, researchers, and educators in the region. Our graduates consistently excel in various sectors across the United Arab Emirates and the broader region. COBA at AUE is deeply committed to delivering a distinctive business education to both undergraduate and graduate students, with a focus on cultivating future leaders through collaborative and innovative classroom experiences.

The College of Business Administration is unwavering in its dedication to providing high-quality education to our students and preparing them to excel as business professionals. Our academic programs and applied learning approaches are designed to instill lifelong learning aspirations in students, ensuring they continuously advance to meet the evolving demands of the market. Our portfolio of programs aims to equip students for gainful employment while inspiring them to uphold the highest standards of professionalism and integrity. These programs foster critical thinking, creativity, advanced practices, analytical skills, teamwork, and proficiency in both quantitative and qualitative skills, among other essential competencies. Our interdisciplinary approach encompasses fundamental, theoretical, and practice-driven inquiries into contemporary business and management solutions, covering a wide range of specializations including business and management, human resources, finance and accounting, healthcare management, e-commerce and marketing, logistics and supply chain management, and sport management, among others.

Our strategic ambition is to continuously ignite new ideas and opportunities to advance various fields within the business realm while enhancing our students' academic experience. We prioritize offering degree programs that prepare graduates to make meaningful contributions to their professions right from the outset of their studies. COBA AUE graduates are equipped with a solid foundation in business and specialized industry expertise that they continually enrich. Customizing the learning experience to align with both market demands and student expectations remains a top priority for our dedicated faculty and staff.

We eagerly anticipate welcoming you to the College of Business Administration and integrating you into the vibrant AUE community.

For further information, enquiries, comments or suggestions, please contact us at: +971 (04)449-9602

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