About Program

Ignite your creativity and storytelling abilities with our Bachelor of Arts in Media & Mass Communication program. Unleash your potential as you dive into the world of media and communication, learning the art of journalism, digital media production, advertising and public speaking. Develop the skills to engage audiences, shape narratives, and deliver impactful messages across various media platforms. From journalism and broadcasting to public relations and content creation, this program opens doors to a range of exciting career opportunities in the fast-paced and ever-evolving media industry. Enroll today and become a catalyst for change through the power of communication. 

Program Goals

1. Equip students with the skills, knowledge and competency to be professional practitioners in the field of communication.
2. Equip students with comprehensive media understanding and involve them in the community events to achieve social responsibility.
3. Create a platform for research development to enable students to pursue life-long learning and advanced studies in mass communications related disciplines.
4. Provide students with the current industrial standards of their disciplines to meet market demand.

Program Learning Outcomes

1. Demonstrate the ability to know, evaluate and apply basic mass communication messages in the communication theories.
2. Effectively communicate with others in interpersonal, small group and public speaking situation.
3. Capable to use appropriate research methods to answer relevant questions.
4. Demonstrate sensitivity to the ethical issues to their practice.
5. Ability to apply relevant theory to communication practice.
6. Apply the integrated marketing communication principles, procedures and strategies.
7. Ability to think critically about the relationship between mass media ,society and between nation-states.
8. Use the various techniques and skills required for effective public relations, and suggest appropriate PR action plans with the cost and time.
9. Apply successfully the appropriate concepts, knowledge, skills and theories of radio and television media.

Accreditations

The American University in the Emirates is licensed by the UAE Ministry of Education – Commission for Academic Accreditation | caa.ae