Assistant Professor - College of Business Administration

Dr Bassel Kassem is an Assistant Professor of Operations and Supply Chain Management at the College of Business Administration at the American University in the Emirates (AUE). Prior to joining AUE, Dr Kassem spent a postdoctoral research period at the Department of Management, Economics and Industrial Engineering at Politecnico di Milano, Italy—where he also used to teach Operations Management and problem-solving topics to master’s students.

Dr Kassem holds a PhD in Management Engineering with a specialization in Operational Excellence Research and a master’s degree in Management Engineering from Politecnico di Milano, Italy. He also holds a bachelor’s degree in Mechanical Engineering from the Lebanese American University, Lebanon.
Dr Kassem loves to mix teaching, research, and consulting to acquire new knowledge for the sake of his students, employees, and managers in service and manufacturing companies. He has consultancy experience in areas ranging from production and logistics to supply chain management and Lean Production.
Dr Kassem’s main research interest is the implementation of Industry 4.0 and Lean Production in manufacturing companies to achieve operational excellence. He is the author of numerous conference papers and articles on the topic of Lean 4.0, in addition to other topics.

Cover Date	Title	Citations
Oct/25/2024	An implementation model for socio-technical digital tools	0
Jan/01/2021	Being lean: how to shape digital transformation in the manufacturing sector	61
Jan/01/2023	Introducing Lean practices through simulation: A case study in an Italian SME	6
Sep/27/2024	Lean 4.0: a systematic literature review on the interaction between lean production and industry 4.0 pillars	2
Nov/03/2023	Lean monitoring: action research in manufacturing	3

Cover Date	Title	Citations
Jan/01/2021	Discovering Artificial Intelligence Implementation and Insights for Lean Production	2
Jan/01/2021	Implementation of Digital Tools for Lean Manufacturing: An Empirical Analysis	1
Jan/01/2020	JIT Implementation in Manufacturing: The Case of Giacomini SPA	4
Jan/01/2020	Lean and Sustainable Continuous Improvement: Assessment of People Potential Contribution	6
Jan/01/2021	Lean Monitoring: Boosting KPIs Processing Through Lean	1
Jan/01/2021	Lean Office in a Manufacturing Company	2
Jan/01/2021	Lean Thinking Application in the Healthcare Sector	1
Jan/01/2021	Lean Warehousing: Enhancing Productivity Through Lean	1
Jan/01/2024	Pick-and-Place Robotics Implementation Under the Influence of Lean Manufacturing – A Process Model	0

Cover Date	Title	Citations
Jan/01/2021	Industry 4.0 and the human asset: skills 4.0	1
Jan/01/2021	Lean supply chain and industry 4.0: a study of the interactions among practices and technologies	0
Jan/01/2019	The interaction between lean production and industry 4.0: Mapping the current state of literature and highlighting gaps	4

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