Associate Professor - College of Business Administration
  • Publications : 20
  • Citations : 169
  • h-Index : 6
  • Last Updated : Dec/03/2024 02:37:10

  • Dr. Nikolina Ljepava is a senior marketing professional and practice-oriented academic with extensive global experience. She joined AUE in 2015 where she served as a Department Chair of Management and MBA Program Director in the College of Business Administration. She has over 20 years of industry and academic experience spanning North America, Europe, and the United Arab Emirates. Dr Nikolina holds a Ph.D. in Marketing Research specializing in marketing research and analytics and major international professional qualifications in marketing: Chartered Marketer, Certified Digital Marketing Professional, and Fellow of the Chartered Institute of Marketing.
  • Her professional experience includes consulting and management positions in marketing insights and analytics, digital transformation, and evaluation and assessment. Dr Nikolina conducted and supervised more than one hundred industry research and development projects as a director of research in the market and public opinion research agencies and as a market research consultant for different institutions and companies. She is the author of more than 60 peer-reviewed research publications and holder of various academic and research awards.
  • Her professional and academic interests are related to AI applications in marketing and higher education, various aspects of digital transformation in marketing and business, human-technology interaction, and applied marketing research and analytics. Dr. Nikolina is a member of the International Public Relations Association (IPRA) Committee of Academics and Practitioners, creating Ethical Guidelines for using Artificial Intelligence (AI) in communications. She is a regular speaker at professional and academic conferences on marketing technologies, the future of marketing, education, and AI applications in marketing and education.

Journal

Publications
Cover Date Title Citations
Jan/01/2020 A cross-cultural comparison of conflict management styles in multinational organisations: Empirical evidence from Serbia 6
Aug/01/2022 AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process 16
Aug/01/2023 E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective 2
May/01/2023 Emojis to conversion on social media 5
Jan/01/2022 ENHANCING PRODUCTION AND SALE BASED ON MATHEMATICAL STATISTICS AND THE GENETIC ALGORITHM 1
Jan/01/2024 EXAMINING THE ROLE OF PARTICIPANTS' PERSONALITY TRAITS ON DATA QUALITY IN ONLINE PANEL SURVEYS 0
Jan/01/2024 From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis communication theory 1
Feb/17/2020 Implications of the paracrises on the companies’ stock prices 6
Oct/01/2023 Industrial Application of the ANFIS Algorithm—Customer Satisfaction Assessment in the Dairy Industry 2
Jan/01/2017 Model for Selection of the Best Location Based on Fuzzy AHP and Hurwitz Methods 17
Jan/01/2013 Personality and social characteristics of Facebook non-users and frequent users 81
Jan/01/2018 Stakeholder management in reverse supply chains - The ranking of reverse supply chains entities upon requirements' fulfillment 2
Mar/01/2022 The Assessment of the Key Competences for Lifelong Learning—The Fuzzy Model Approach for Sustainable Education 5
Jul/31/2024 Work ethic, cultural impact and perceived performance – innovative insights from three countries 0

Book Series

Publications
Cover Date Title Citations
Jan/01/2024 Application of a Fuzzy Delphi Method in Marketing: A Review 0
Jan/01/2020 Blockchain Technology, Sustainability and Business: A Literature Review and the Case of Dubai and UAE 6
Jan/01/2019 Citizen-Centric Approach in Delivery of Smart Government Services 12
Jan/01/2024 How Will Autonomous Vehicles Increase Ease of Life? 1
Jan/01/2019 Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life 5

Conference Proceeding

Publications
Cover Date Title Citations
Jan/01/2024 Integrating the Triple Pillar: AI Marketing's Pathway to Enhancing Industry 5.0 Through Sustainability, Resilience, and Customer Engagement 1

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