About Specialization
Unleash the transformative power of people with our Bachelor of Business Administration – Human Resource Management program. Gain insights into the intricate dynamics of workforce management, talent acquisition, performance evaluation and employee development. You will learn how to create inclusive work environments, nurture employee engagement, and build high-performing teams. With this degree, you will unlock a myriad of opportunities in HR departments across industries, helping organizations realize their full potential by harnessing the strength of their most valuable asset—people.
Bachelor of Business Administration – Program Goals
- Provide quality and accredited undergraduate business degree programs in the areas of business studies and practices.
- Offer preferred and career-oriented undergraduate business curriculum with specialized coursework and practical application to meet national and international job market demand.
- Prepare students to become professionals in their chosen fields with the skills needed to meet the demands of a dynamic business environment regionally and internationally.
- Develop critical thinking and reasoning skills to evaluate information, solve problems, and make sound decisions.
Bachelor of Business Administration – Program Learning Outcomes
- Acquire knowledge about the fundamental concepts, principles and theories in the specialization.
- Develop interpersonal and leadership skills relevant to their career paths.
- Analyze and interpret specialized data and information to make rational business decisions.
- Apply innovative and advanced approaches to evaluate national and international business environment.
- Demonstrate practical skills of various business disciplines.
Preparatory Courses
Before enrolling in the Bachelor of Business Administration program, students must sit the placement test related to this program. Failure to successfully pass the placement test, the student is required to enroll in the following courses:
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1
2
3
Course Code
CIT 90
MAT 90
ENG 99
Courses
Computer Preparatory
Mathematics Preparatory
Academic Writing (*)
Credit Hours
0
0
0
Exemption Condition
Passing the Placement Test
Passing the Placement Test
Passing the Placement Test
(*) Students must pass the English Proficiency.
Program Structure
Course Category
General Education Courses
Core Courses
Specialization Courses
Free Electives
Total
Total Number of Courses
11
18
11
3
43 Courses
Total Number of Credit Hours
33
51
33
9
126 Credit Hours
A: University Core Requirements
The student selects 6 credit hours (2 courses) from the list below:
The purpose of this course is to facilitate the process of transition into the new academic and cultural environment for the new students enrolled in the AUE. Furthermore, it aims to promote their confidence so that they could succeed and meet their academic requirements. The course assimilates academic content with interactive in-class activities to ensure understanding of curricular options and begin to develop a future career plan through self-reflection.
Innovation is the engine of opportunity and, acting as a catalyst, this course is intended to ignite an interest in innovation and inspire entrepreneurial action. At the core of innovation and entrepreneurship is a commitment to experiential learning that will encourage students to engage in critical thinking, creative problem-solving while also equipping them with the soft skills needed in their pursuit of academic and professional endeavors. Students will discuss the relevance and role of innovation and entrepreneurship in work and life situations; determine opportunities for creative disruption and design a strategy for its implementation; develop a practical understanding of innovation through thoughtful debate and exercises, and demonstrate critical thinking and individual insight with a personal mastery portfolio.
B: Languages and Communication Studies
The student selects 9 credit hours (3 courses) from the list below:
Students must take all of the following courses:
This course provides students with advanced writing skills in English so that they can successfully pursue their studies in various academic specializations. It helps students to develop, improve, and upgrade their writing and structure skills, and it also acquaints students with technical writing, research papers, and essays since brief research methods are applied in student projects and assignments.
The intent of this course is two-fold. First, it introduces students with the basic research terminologies. Second, it familiarizes them with the process of research from choosing a topic to writing the proposal. Students will be immersed in hands on experience where they will be introduced to research concepts that will help them understand, interpret, and critique a scientific research. Contents to be covered include the language of research, types of research, elements of scientific research proposal, writing an academic research proposal using APA style, research ethics, crafting data collection instruments, and interpreting data.
Students must take one of the following Arabic Language courses:
This course is designed to enable students to analyze multiple texts in various fields of knowledge. In order to be able to distinguish between texts despite their difference of contents, it also enables student to simulate those texts in a correct way, and to transform the information into skill and behavior. And since writing is an integrated building process, and that the building is affected by its parts, therefore student needs models, linguistic laws, planning, cohesion and goals including: news and inquiries, demand and influence of the recipient.
This course is based on the principle that “Education” is an accumulative task especially when it comes to language learning. This process undergoes specific stages to assist the non-Arabic speakers to reach the ultimate goal which is to acquire the required skills (listening, speaking, reading, writing) easily and accurately. To achieve this aim, text-based dialogues are provided as a head start for the non-Arabic speakers to continue to the higher levels. The course also provides basic elements for reading, writing, dialogues, and listening to assist the learners to confidently interact with the Arab community.
This course is designed to enable the Arabic-speaking student with the necessary language skills, especially focusing on the steps of writing reports, official letters and systematic research. To achieve this, and to develop the student’s abilities to understand correctly what he reads and listens, and to gain the ability to write articles, reports, meeting minutes and recommendations of conferences and seminars in a sound manner, the course was concerned with training the student in basic writing skills; such as multiple spelling rules, punctuation marks, paragraph system, and essay writing progressively.
C: The Natural sciences or Mathematics
The student must select 6 credit hours (2 courses) from the list below:
The natural science course incorporates a wide range of subjects sciences such as astronomy, geology, biology, chemistry, and environmental science. The course will present the scientific facts of astronomy, the Earth and its weather, water, and environment, biology, and nutrition with the chemicals of life. The course emphasizes understanding the core principles of different branches of science and their effects on our lives. Moreover, the course explores the scope of natural phenomena, changing environmental conditions, general health rules of nutrition, and the variety of living organisms. The course helps the students to acquire skills in observation, critical thinking, analyzing, interpreting, understanding, and discussing scientific terminology and facts.
This course gives a thorough introduction to sustainable energy, conservation, and energy efficiency within the UAE and the world. It will explore the relationship between energy, environment, economy, and ecological well-being. It will discuss energy production from the biology, natural science, environmental science, and social sciences perspectives. A variety of topics will be introduced including global warming, climate change, sustainable food production, solid wastemanagement, environmental and natural resources laws. The course includes the growing challenges of climate change and energy crises and proposes solutions to overcome them.
The ‘Principles of Environmental Science course is designed to introduce the fundamental concepts of environmental science to undergraduate students. It includes topics from different areas of study such as ecology, biology, soil science, and atmospheric science. The course aims at raising environmental awareness among students and providing them with the scientific knowledge and skills to identify, prevent and solve environmental problems. Additionally, it deals with ecological concepts, organism interactions, communities, and ecosystems. The course focuses on key areas of population dynamics, biodiversity, human activities, environment-managed ecosystems, air quality, water, and solid waste management.
This course is designed to develop a good understanding of the fundamental concepts of mathematics. It also stresses crucial cognitive transferable skills such as the ability to think logically and concisely. Mastering this course will give students the confidence to go on and do further courses in mathematics and statistics.
D: The Social or Behavioral Sciences
The student must select 3 credit hours (1 course) from the list below:
An introduction to the science of psychology, its theories, and foundations. The course is focused on principles and research methodologies, including the following topics: history of psychology, the biology of mind, memory, learning, child and personality development, psychological disorders, and therapy. The course aims to introduce the basis of psychology, provide the foundational knowledge to pursue the subject in more depth in the future, and build an ongoing interest in the application of psychology in everyday life.
This course serves as an introduction to the interdisciplinary and multifaceted social sciences. The content of the course covers the range of different disciplines that social sciences consists of, namely: anthropology, sociology, psychology, political science, economics, and to a lesser extent also history and geography. The secondary aim of the course is moreover for students to develop their critical thinking skills by engaging actively with material about social issues, social change, and social institutions.
This course will introduce the students to the key concepts of Political Science and its principal tools. The course will discuss the role of main political actors in the field of politics and their function.
This course introduces the science of Sociology. Students will examine Society, Institutions, and the relationships that make up a social context. The scientific methodology used to study social interactions, stratification, and other elements of sociological inquiry will be discussed to emphasize the core concept of sociology as a systematic study of societies and social structures
This course provides an understanding of anthropology, the study of human beings throughout time and space. Anthropology is a broad discipline that studies humans from a holistic perspective looking at both biological and cultural aspects. Anthropologists use different methods to understand and study humans. During this course, students will experience ethnographic fieldwork.
This course will provide the students with a comprehensive overview of geography. Emphasis is on concepts that are necessary to understand global, regional, and local issues. This course also includes topics on both human and physical geography.
E: The Humanities or Arts
The student must select 3 credit hours (1 course) from the list below:
This course explores Arab art and aesthetics from the beginning of the twentieth century to date. The students will learn about the contemporary art and design movement in Arab countries, the expression of cultural identity, as well as the factors involved, and changes in aesthetics from Islamic to Arabic art. They will also study and analyze the role of pioneer artists from various generations with emphasis on their influence on contemporary Arab art.
This course will introduce the students to the key concepts of philosophy and its principle tools. The course will discuss the schools of philosophical thought and will apply philosophical analysis to the topics of knowledge, religion, mind, freedom, responsibility, and ethics.
This course provides an overview of Middle-Eastern History, including the sources of Middle Eastern History. The course will conclude with discussions about perspectives on Middle-Eastern History.
This course provides an overview of World / General History. The course will conclude with discussions about perspectives on World History. It surveys the history of humankind from 250CE till 1990 CE. In addition, interregional, comparative, cross-cultural, transnational, and historiographical topics will be considered. The objective of the course is to explore the roots of contemporary globalization and to develop historical thinking and writing.
This course will provide the students with a comprehensive overview of English literature in the United States. It will familiarize the students primarily with early Anglo-American writers and the different literary movements that took place in the United States. Today American literature includes many minority literary works, but the historical matrix remains Anglo-Saxon if we are to consider the dominant culture as the starting historical point.
This course aims to focus on the evolution of Islamic Art through a chronological overview of various trends and approaches throughout history. Students will explore and analyze the rise and influence of Islam leading to the formation of a new artistic culture the world over.
F: Islamic Studies
The student must select 3 credit hours (1 course) from the list below
This course will expand students’ knowledge to enable them to understand the Islamic culture and its characteristics. It analyzes the sources of legislation in Islam. It offers a review of the history of Islam and how it is currently the fastest-growing religion in the world.
The course is designed to give an in-depth understanding of the Islamic civilization. It deals with the universal principles that went into the making of the Islamic civilization. It examines the basic ideas of Islamic civilization besides exploring their contemporary relevance and challenges. The course seeks to effectively address the notion of the ‘clash of civilizations.
G: UAE Studies
The student must select 3 credit hours (1 course) from the list below.
The course is designed to introduce the UAE and GCC society with its historical background and uniqueness. It is aimed at enabling students to understand the specific features of the society along with its customs, traditions, and lifestyle. The course will introduce the processes and the challenges of development as well as the future aspirations of the UAE and GCC Society.
This course marks students’ first journey into the discipline of management. The focus of this course is to expose students to the fundamentals of the four functions of management of planning, organizing, leading and controlling. Within each function students are introduced to a multitude of managerial areas of focus including decision-making, organizational structure, power and politics, leadership, teams, motivation, and communication.
This principle level course introduces students with the fundamentals of accounting terms, rules, concepts, procedures, and systems. Topics covered include the art of recording, classifying and analyzing the data into useful information for both the internal and external users. Students are introduced to the double entry accounting concepts, general journals and the accounting cycle.
This is an introductory level course and introduces the concepts of management accounting. It involves accounting as a tool for planning and managing; students are acquainted with techniques and understand how relevant accounting information is used for effective operational planning and decision-making.
This course is designed to introduce students to basic microeconomics concepts relating to individual decision-making. The course exposes students to the meaning, nature, and methods of studying Microeconomics. The concepts of supply, demand, and elasticity are used to analyze the behaviors of consumers and firms in different types of markets. Main topics covered include: consumer behavior, firm production costs, Pure Competition, Monopolistic Competition, Monopoly, and Oligopoly.
The course is aimed to provide both theoretical explanations and practical understanding of the utilization of information system in managerial decision making. Further it is aimed to discuss procedure for planning of the information system, as well its proper organization and application in technological advancements. The course is mainly of a managerial outlook, aimed for better utilization of the latest information technology for managerial planning, organizing, implementation and decision making at all levels of managerial activities.
The General Statistics course is designed to develop good understanding of the basic concepts of statistical theorems, and applications. The course covers topics such as data collection methods, organization of data, analysis and interpretation of results. A software package will be used to analyze the statistical data.
This course aims to acquire a sound education in those statistical concepts and its applications in the fields of business and economics. This course requires fundamental understanding of basic statistics like frequency distribution, averages, measures of variability, probability, confidence intervals. The course also recommends a prior understanding of software application and MS Excel. Course covers statistical concepts and methods like hypothesis testing, variance Tests, chi-Square analysis and ANOVA with an emphasis on business application.
This course familiarizes the students with the scope, terminology, topics, and procedures of marketing in a modern company. It introduces the principles of marketing with providing a comprehensive overview of the marketing process from marketing research and analysis up to capturing customer value. Marketing channels, developing marketing strategies, consumer behavior, societal marketing, and new product planning are also discussed.
This course examines the financial strategic and operational decisions in organizations. It aims to provide the decision maker with the financial theory, concepts, and tools necessary to make better financial managerial decisions as well as enable the student to make sound decisions regarding financial analyses and judgments performed by others.
This course is concerned with the study of the behaviour of the economy as a whole. It analyses how the overall level of output, employment and prices are determined and how these in turn are affected by fiscal and monetary policies. issues to be covered include Keynesian Aggregate Demand and Aggregate Supply and Macroeconomic Equilibrium, GDP determination, the use of fiscal and monetary policies in stabilizing the economy and the role of government policy in promoting long-term economic growth.
Organizational behavior studies the influence of individuals, groups, and work culture on behavior within organizations; its chief goal is to improve an organization’s effectiveness. This course introduces students to the core concepts of organizational behavior including attitudes, emotions, and moods; communication; conflict and negotiation; diversity; group behavior and work teams; individual decision making; leadership and power; motivation; organization culture and structure; organizational change; and personality and values.
The course aims to interpret the basic theories and the practices in production and operations management. The course equips the students with the necessary skills, and utilization of tools and techniques for effective and efficient management of operations. It further provides skills to the students for better decision-making and problem solving in any industrial scenario.
This course familiarizes students with the concept of the rule of law as a mechanism for ordering people’s (and companies’) behavior, and for providing predictability and certainty in planning business transactions. Students will consider the legal issues inherent in business, considered from the standpoint of various business roles such as business owner, corporate officer, board member, shareholder, partner, officer, manager, employer and employee, customer and client. It aims to have students anticipate potential legal issues in business transactions so that they can plan to avoid legal problems and, when they do occur, formulate solutions.
This course introduces the core quantitative methods that are prerequisites for adequate business analytics and decision-making in business. It focuses on all three business analytics models, including descriptive, predictive, and prescriptive models. The knowledge taken from this course equips students with tools for assessing various business problems and making decisions based on quantitative business analytics. The overall objective of this course is to provide students with a sound conceptual understanding of management science models and their role in solving business problems.
The course aims to interpret the basic theories and the practices of sustainability in business. It equips the students with insight into how new technologies can be used to solve sustainability issues. The course further creates solutions for effective and efficient management of operations by providing an understanding of how to navigate the tensions between pursuing sustainability initiatives and optimizing business performance.
The course in International Business provides emphasis to the global business scenario, analyze interrelation between governments and business across borders. Further it studies the economic dynamics between countries/regions. The course provides a detailed insight into the international monetary system, international trade and foreign direct investment. The basic objective of the course is to provide an understanding of the global economy to gain the best understanding of the subject with the major issues related to the business environment. This course is generally “macro” in its composition, which is developed to provide intellectual focus with emphasis on the impact and overriding theories best describing the International Business scenario.
This course captures the complexity of current business environment and offers contemporary concepts and skills which enables the students to design cutting-edge strategy through skills building exercises. Furthermore, it benefits attendees to gain necessary knowledge to manage consistent higher organizational performance by reading, analyzing and designing suitable working environment. Different models and tools in the course are practically applicable to find out strengths, weakness of the organizations, this analysis finally helps students to design the effective strategies and strategic plan for the business.
This course introduces HR students to professional legal requirements in Human Resource Management. It teaches students how to comply with the UAE legal and regulatory framework to minimize legal risks and avoid lawsuits, fines, and legal. The course introduces students to workplace and employment laws that govern safety and responsibility and protect employee rights. Through case, and practical exercises students will gain knowledge about the UAE laws regulating hiring and firing; workplace safety; fair pay; family and medical leave; protecting employees from discriminatory practices and harassment; and other legal issues that affect the workplace.
This is an introductory course for HRM specialization that will help students to acquaint with the roles and the functions of the HRM. Students will analyze different HR trends and challenges from both an employee’s point of view and an employer’s point of view. This course challenges the students to recognize, understand, and apply HRM concepts and functions. Further, it helps students to enhance their HR skills through use of case studies, in- class assignments, projects discussions, and develop the necessary analytical and critical thinking required to understand problems that HR managers face and to handle them responsibly.
Negotiation is an interactive process between two or more parties working together to determine a mutually agreeable solution to an issue of shared interest or mutual dispute. Negotiation plays a vital role in public and private sector organizations for better and smoot functioning. In business, effective negotiation can ensure success, but ineffective negotiation can cripple a company. This course introduces students to best practices and core concepts of negotiation including coalitions; communication; distributive bargaining; ethics, strategy, and planning; integrative negotiation; international and cross- cultural negotiation; difficult negotiations; perception, cognition, and emotion; power and influence; relationships and roles. Students will work individually and in groups on assessments including case studies, discussions, in-class exercises, and presentations to increase their understanding of the curriculum in an academic and practical context.
The course emphasis on setting-up a computerized information system specially created for human resource management. The purpose of the system is to help HR in managing following responsibilities: payroll, recruitment and selection, training and development, etc. It helps students to understand the development of HRM systems over the period of time, from its beginnings to its current evolution and ongoing developments that can or will take place. These topics help in providing an experiential learning to the students with the help of computer systems. Students are not only encouraged to give their viewpoints related to the systems but are also motivated to provide their own ideas for further development in the systems. Critical thinking is promoted through team projects and class assignments to better the learning of the individuals on a deeper level.
The primary purpose of the course is the current context and practice of Human Resource Management in the Public Sector using thorough, provocative, and award-winning coverage of the complex issues of management in the public sector, from both employee and managerial perspective. Students will study the the HR practices and analyze the methodologies used in governmental sectors for hiring people and how each and every of these areas are so widely different from the others.
This course deals with an in-depth analysis of recruitment strategies, legal and regulatory factors, equal employment opportunity, selection methods, career planning and organizational exit. Topics such as Strategic staffing gives a deeper understanding to the students on how they should well in advance plan on recruitment of employees in an organization. Moreover, the topic of staffing is essential for the crucial understanding of how to hire the right people for the right position and whether it should be internal or external. The emphasis of this course is on the formal expression of plans, goals, and objectives of managing staffing that covers an amalgamation of the first and most critical HRM activity. Furthermore, course helps in developing skills for conducting effective interviews to make the best selection of employees. Students will identify the effective staffing techniques, design job interview questions and conduct job interviews.
Training and Development is the base for any organization to grow effectively and efficiently. In this course, the students will be introduced to employees training and development strategies and to identify the underlying challenges that occur while creating, executing, implementing and evaluating different training sessions in the company. Students will comprehend reasons behind the incorporation of different strategies used while conducting the training and designing it. An in-depth analysis of the history of training is also discussed to understand the evolution of this course. Unique topics like E-Learning and Special Challenges in Career Management will enable students to get a more practical learning on the potential pitfalls that could arise when encountering different training strategies.
This course gives in-depth analysis of the broad field of compensation and benefit management. It refers to the use of both intangible and tangible forms of compensations and how HR can use them to motivate employees and reward their performance. The course analysis job analysis, description and evaluation from the point of view of compensable factors. Moreover, it focuses on designing equitable pay structure. The course covers the compensation issues for both hourly workers and managerial employees. The course covers some of the following topics: internal and external pay equity, merit pay, incentive pay and variable pay, employee benefits, etc.
This course deals with the ongoing developments in HR such as understanding the role of HRM in the 21st century. Furthermore, some of the elements discussed in this course are dealing with carving of architectures of the 21st century corporations through job design. The course helps in the development of students by taking them to different areas of HRM, one step further from all the learnings they have had so far. Topics such as HR technologies for attracting and retaining talent, HR technologies for rethinking the future, health and wellbeing, managing the international workforce, statistical techniques, etc. are being analyzed from HRM futuristic perspective. By using class projects, case studies, different journals, and article readings in this course, students will be able to critically understand and assess future developments and challenges that will be faced in the HR field and providing solutions to resolve them.
This course is designed in the way that students can comprehend the strategic role of Human Resource Management in providing a sustainable competitive advantage significant to the success of the organization. The course examines the employees and team members’ involvement in appraising of colleagues and how line managers employ and develop efficient and effective HR practices to enhance the strategic objectives of their departments and an overall organization. Strategic Human Resource Management course outlines the various spectrums of the field of HRM but from a different point of view and from many additional perspectives such as understanding the importance of having various strategic partnerships, the external and organizational environments, performance management, employee separation and retention, etc. These topics are the backbone of planning and executing a company’s business.
12 Credit Hours must be chosen from any other college/specialization in condition the prerequisites of the chosen courses are met.
Recommended Study Plan
Accreditations
The American University in the Emirates is licensed by the UAE Ministry of Education – Commission for Academic Accreditation | caa.ae
The College of Business Administration and its degree programs (Bachelor of Business Administration, Master of Business Administration, Master of Sport Management) at the American University in the Emirates are accredited by The Association to Advance Collegiate Schools of Business (AACSB) as of 2022. Furthermore, The American University in the Emirates College of Business Administration is a proud member of AACSB.
Prof. Asma Salman
Professor / Dean
Prof. Robert P. Karaszewski
Professor / Program Director - Master of Business Administration
Dr. Sung IL Hong
Assistant Professor / Program Director - Master of Sports Management
Dr. Azzam Hannon
Associate Professor / Department Chair of Accounting and Finance
Undergraduate Requirements
For undergraduate degree completion, graduate students must satisfy the following requirements:
- Earn a minimum CGPA of 2.00 on a scale of 4.00.
- Successfully complete all courses as described in the study plan.
- The Degree Completion requirements must be met within the timeframe of the program.
- Transfer students must successfully earn a minimum of 50% of the course credits for the program at AUE.
Joining the Program
- Fall Semester
- September
- Spring Semester
- January
- Summer Semester
- May